Building entrepreneurial confidence and pitching your business

Create an unforgettable 60 second elevator pitch and develop exceptional networking skills to grow your business

In this new ‘golden age’ of entrepreneurship, customers want to work with real people, not faceless brands.  It is now critical to show the face behind the brand, and central to that is communicating your all-important ‘brand story’ with clarity, confidence and passion!

In this intensive day workshop, learn how to successfully pitch your business, and communicate with confidence and charisma, as you develop exceptional networking skills that will help you pick up new business at events.

You will work on your brand story as you design and practise a 60 second elevator pitch for when you meet a potential new client.  You’ll get critical feedback so that you can hone your elevator pitch into something special that’s impossible to forget.

You’ll pick up expert tips on networking, before working on your public speaking skills in a series of speaking exercises where you’ll learn how to build powerful rapport and present your business message with flair.

We’ll finish the session with a goal-setting activity where you will set yourself SMART goals to grow your business over the next 6 months.  You’ll also pick up a list of London-based networking events where you can find speaking opportunities and pitch your business to an audience for free.


  • Overcome imposter syndrome and build a strong personal brand
  • Get clear on your ‘why’ and use it to create your 60 second elevator pitch
  • Plan your face-to-face marketing strategy with expert guidance
  • Practise using body language and voice techniques to build rapport and create lasting relationships
  • Learn how to present yourself, your brand and your business
  • Discover meet-ups and networking events around London where you can pitch your business to an audience for free


  • Course handbook with practical tips and advice
  • A hard back copy of GROW – an award-winning book on managing your thinking to overcome perfectionism and fear of failure
  • A goal-setting action plan for the next 6 months
  • A positive visualisation audio to listen to at home


10.00am — Course opens

  • Why pitching your business correctly is so crucial and how to grow your business through face-to-face marketing
  • Getting crystal clear on your ‘why’ – practise communicating your brand story and get constructive feedback
  • Designing and delivering your 60 second elevator pitch using a 6-point template
  • Implementing a networking strategy that will grow your business

13.00 — Lunch

  • Presenting techniques for building powerful rapport and being unforgettable: how you look, how you sound, and what you say
  • Overcoming imposter syndrome – strategies for building confidence in presenting yourself, your brand and your business
  • 5 non-negotiables in building a strong personal brand
  • Goal-setting exercise: 6 month plan for building your business through face-to-face marketing
  • Confidence-building meditation session

16.30 — Course ends

Follow up 1-to-1 coaching support is also available.  This usually takes place over a series of face-to-face sessions or phone calls.

This an open course taking place on numerous dates in London.  It is also available as a bespoke, in-house course for organisations and business incubator programmes.  Please email for further information or a quote.

Course Dates

“After attending the elevator pitch day course with Carrie, I feel much more confident about pitching my business. Transformative from how I was in the morning!”Jody Vandenburg, Director, PixelPoint Group
“It was really useful to practice my elevator pitch and learn how to structure it. The positive visualisation exercise was superb!
Excellent trainer – keep it up! People really need this.”Ahmed Niaz, Accountant